Why Buy Online?
This day and age millions of mattresses have been purchased online and in brick and mortar stores. Statistics show that customer satisfaction is actually 11% higher online than in a brick and mortar store. Why is this? How could that be?
Price is one factor. The bottom line is that online stores can run with lower overhead than brick and mortar stores. This allows online stores to sell cheaper than brick and mortar. When you pay $1000 vs. paying $1800 it is much easier to be happy with your purchase.
Salesmen are trained in the art of deception. This is the factor that we believe is the biggest variable to this equation. While a salesman may tell you he wants the perfect mattress that fits you etc... Remember they are SALESmen. Up-selling is one of the first things any salesman is taught. Higher ticket items = larger commission. This does not just relate to the mattress industry. Even servers at restaurants are taught to up sell and they all love it cause its simple math yet again. Higher tickets = larger tips (or commission).
Buying online is better:
- Cheaper Prices due to less overhead
- Higher Satisfaction Rate than Brick and Mortar
- 10 minutes on a mattress is not enough
- The traditional sales experience can actually mislead you into buying the wrong mattress
Mattresses Can Be Individuals
A person may receive a mattress that feels markedly different (worse) to them than the same one they tried in a store. This is due to the fact that mattresses – even ones of the same model and specifications – can have their own individual characteristics and "feel" to some degree due to inconsistencies in materials and manufacturing.
Mattress Tried In Store May Not Be Broken In
A mattress in a store may or may not be broken in depending on how many people have laid on it. A mattress that is not broken in can feel significantly firmer than one that is broken in. If a person chooses a non-broken in mattress based on the belief that this is how it will feel long term, they may soon be disappointed when the mattress they receive breaks in and becomes significantly softer.
Inadequate Try-Out Session
Shoppers may get the wrong impression of a mattress if they don't lie on it long enough for their body to settle. Also, trying a mattress in a store often has distractions – such as other customers – which can prevent the conducting of a proper evaluation.
Mattresses Can Be Affected By Temperature
Temperature can affect foam, especially memory foam. Cooler temperature tends to make it firmer, while warmer temperature tends to make it softer. If the store has a temperature significantly different than your bedroom, then the mattress may have a different comfort level in the store than it will at home.
Disadvantages of buying online may include no old mattress haul-away, the hassle of returning the mattress, limited salesperson assistance, and limited price negotiation.
Some Data From Sleep Like the Dead